Are you unhappy with your current brand, and looking for a fresh new beginning?
Are you starting your own business, and can't afford the rates of larger design firms?
Are you happy with your brand, but looking to evolve or reach new audiences?
Brand Development Solutions
Branding is all of the ways you establish an image of your company in your customers’ eyes.
By building a website that describes what you offer, designing ads that promote your goods and services, selecting specific corporate colors that will be associated with your company, creating a logo, and featuring it across all your social media accounts, you are branding your company. That is, you are shaping how and what people’s perceptions of your business are.
And what your customers say about your brand is the reality (not what you’d like them to think). It’s the impression that pops into their minds when they hear your business’ name. It’s based on a feeling they have that is based on their experiences they’ve had with you, good or bad.
Brand Service Offerings:
Plant & Grow Your Brand
- Identify what your customers love most about your business. What makes yours stand out? What are your strengths?
- Create a brand message that conveys what your business aims to do for its customers – what you’re best at. What are you promising your customers? And are you delivering?
- Make sure your visual elements match your message, and your brand. If you’re promising innovation, don’t use greys and boring images.
- Develop standards for employee dress and behavior that support your brand promise. Make sure they understand what your brand is and can support it.
- Apply your visuals across every marketing tool you use, from advertising to signage to store displays to mailings to shopping bags.