Creative Services & Graphic Design
In the marketing industry, the words “creative” and “graphic design” are occasionally used interchangeably. Unfortunately the ideas are also sometimes used interchangeably. Both often refer to the development of images. Both are concepts that one person can deliver. Both are admirable. But one is a skill and the other is a process.
In the industry, creative is the original, imaginative, inventive, inspired development of something with artistic elements. It’s part visionary, part problem solver.
The creative process is all about coming up with a result that is totally new, or taking something established and reinventing it in a new way. It involves taking an idea, a prompting, a need, a work order, or a creative brief and imagining a visual solution. This is beyond an expert knowledge of Photoshop or InDesign; it’s an internal ability to come up with new and inventive ways to fulfill a need.
Graphic design is the physical process of building or modifying something visual. It is something that requires great skill to do well and even greater skill to do quickly.
The graphic design process however is a functional one. It’s similar to manufacturing in some ways; it’s the producing of the image. This is where the software, keyboard, and mouse are used as construction tools. And though it may not sound glamorous, it takes a lot of time and dedication to become good at it.
With a degree in Graphic Communications, and over twenty-five years of experience in the field, I look forward to offering you my creative services. Let's connect!